South Korean politicians use Netflix sensation ‘Squid Game’ for election race

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Huh Kyung-young, a politician who often appears on populist platforms, also used the show for his election campaign, saying he would introduce a “game” in his honor.

This would see South Koreans receiving around £ 65,000 in a single payment if he wins more than half of the votes.

“’Squid Game’ is representative of the mindset of Koreans today,” he said in an interview. “Ostracization, devastation, precariousness, enemies on all sides. [The contestants] are in a position where they have no way out, and the last option seems to be “Squid Game”.

The show has been compared to life under President Moon Jae-in by South Korean social media users. One article compared the game’s six rounds to house price increases, social distancing policies and consumer inflation.

“Are you still alive? The final match starts in March next year,” the post concludes, referring to next year’s election.

“Squid Game” could become Netflix’s most popular show to date globally, company co-CEO Ted Sarandos said on Monday.

Following the success of the nine-part series, season two of “Squid Game” is in the works, and Netflix has announced plans to invest $ 500 million in original movies and TV shows this year in South Korea. , one of the most dynamic markets in Asia.

Netflix, which had 3.8 million paying subscribers in the country at the end of 2020, has already invested nearly $ 700 million, feeding off the global popularity of the pop culture machine.

South Korea, Asia’s fourth-largest economy, has established itself as a global entertainment hub with its vibrant pop culture, including the seven-member group BTS and films such as the Oscar-winning “Parasite” a satire on the class and society, and “Minari” about a Korean immigrant family in the United States.


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