International events introduce plant empowerment principles to growers around the world

A number of international live events help growers around the world learn more about the plant empowerment philosophy. The series kicked off with a presentation in Kazakhstan in mid-April. The next stop on the Plant Empowerment roadshow will be Canada in mid-May, followed by two sessions in the Netherlands in June.

The Plant Empowerment philosophy helps growers around the world grow crops more sustainably and achieve higher yields based on natural plant behavior and vigor. This unique data-driven way of thinking supports the plant’s natural balances to facilitate increased production and better crop quality for growers while enabling more efficient use of valuable resources such as water, energy and nutrients. Accordingly, the Plant Empowerment philosophy provides a roadmap for horticulture that is both profitable and environmentally friendly.

Now that many travel restrictions have been eased as a result of the COVID-19 pandemic, Plant Empowerment partners and members are taking the Plant Empowerment philosophy on the road in a series of live sessions to help growers around the world. world to learn more about the benefits of this approach. “It’s fantastic to finally be able to meet again in person to share ideas on the benefits of Plant Empowerment principles based on real-life examples,” said Jeannette den Boer, Project Manager for Plant Empowerment.

The Plant Empowerment roadshow kicked off in Kazakhstan with a presentation at the 12th International Greenhouse Exhibition in Almaty on April 20. “Plant Empowerment partners Hortilux, Ludvig Svensson and Koppert organized the presentation together with the Dutch Embassy in Kazakhstan,” comments Harm Ammerlaan, Hortilux Sales Manager. “It was a very successful session, attended by around 40 growers who were interested in opportunities to optimize their production while saving resources through the principles of Plant Empowerment.”

The next stop on the Plant Empowerment roadshow is Canada, where the partners will host a couple of interactive, live 2-day workshops for growers across Canada and the United States (in British Columbia May 16-17 and Leamington May 19-20). may). Both sessions will delve into the philosophy of plant empowerment and highlight potential benefits for growers based on real-world case studies, including a focus on energy savings in the context of rising prices. “These sessions are almost complete, with around sixty people already registered, but we still have a handful of places available”, continues Jeannette den Boer. To secure one of the remaining places, go to:

Green Tech Amsterdam
The final destination on the list before the Northern Hemisphere summer is the Dutch city of Amsterdam, where various Plant Empowerment partners and members are hosting two breakfasts (08:30-11:30) just outside the GreenTech site . The session on June 15 in the morning will address the balance of assimilates (with Lumiforte &, the energy balance (with Rijk Zwaan & Hortilux) and the water balance (with Saint-Gobain Cultilene & Koppert). The morning session on June 16 will focus on assimilate balance (with Van der Ende & Hoogendoorn), energy balance (with BASF & Ludvig Svensson) and water balance (with BVB/Kekkila & Van Iperen). Both sessions are free upon prior registration (via

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Plant Empowerment

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